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    Store Brands Summit Boasts New Partnership

    Packaging association PMMI to collaborate on February event.

    DEERFIELD, Ill. — Store Brands, a sister brand of Convenience Store News, has enlisted PMMI, the Association for Packaging and Processing Technologies, as an association partner for its 2015 Store Brands Innovation & Marketing Summit, taking place Feb. 25-27 in Chicago.

    PMMI’s participation in the event will include a special general session presentation on the evolving role of packaging in ecommerce; moderating the Packaging Innovation track of breakout sessions; and a special discounted registration rate for PMMI members.

    “As both PMMI and Store Brands are actively working to advance the store brands industry, this collaboration is a great fit that will benefit everyone involved,” said Charles D. Yuska, president/CEO of PMMI, which represents more than 600 packaging and processing supply chain companies that provide a full range of packaging and processing machinery, materials, components and containers.

    Michael Hatherill, Store Brands group brand director, added: “We respect the work that PMMI is doing and are very proud to be selected by PMMI as an important venue to help advance packaging best practices in the store brands market. PMMI’s association partnership is consistent with our goal of making the Innovation & Marketing Summit an event where the entire industry comes together.”

    This year’s Summit will also feature cutting-edge educational sessions on consumer insights, product development, packaging innovation, sustainability, digital marketing and more.

    For more details on the Store Brands Innovation & Marketing Summit, including the complete conference agenda, visit http://storebrands.info/IMS2015.

    To learn more about becoming a sponsor of the Innovation & Marketing Summit, contact Jory Cener, Store Brands director of sponsorship sales and marketing, at (914) 522-2872 or [email protected].

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