McDonald's Angus Burgers Arrive
NEW YORK -- McDonald's Corp. began selling its new line of bigger burgers priced at about $4 each yesterday, to bring in customers looking for a beefy alternative to the pricier burgers at sit-down restaurants, The Associated Press reported.
The new burgers are made with one-third pound of Angus beef and come in three varieties—deluxe burger with pickles and tomatoes; a mushroom swiss burger; and a bacon and cheese burger. They will be sold in all U.S. locations for the next few months.
The fast-food chain declined to specify when or if the burgers would become a part of its core menu, which includes such favorites as the Quarter Pounder with Cheese and Big Mac.
McDonald's has tested the Angus burger for several years in more than 1,000 restaurants in Columbus, Ohio; New York; Los Angeles; and Alberquerque, N.M., but held back from introducing it nationwide to focus on its core menu and lower-priced offerings.
The company announced in April it would finally launch the Angus burger in all of its U.S. locations this year, according to the AP report.
Despite the continuing recession, spokeswoman Danya Proud said the time is right to launch the "bigger, premium" burger nationwide. "Customers are looking for great tasting burgers at a value that only McDonald's can offer," Proud said. "These premium burgers are a tremendous value compared to similar fast-casual and midscale offers."
Burgers at fast-casual competitors such as Five Guys or at sit-down chains like Chili's Grill & Bar can cost as much as $8 or more, the AP report noted.
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The new burgers are made with one-third pound of Angus beef and come in three varieties—deluxe burger with pickles and tomatoes; a mushroom swiss burger; and a bacon and cheese burger. They will be sold in all U.S. locations for the next few months.
The fast-food chain declined to specify when or if the burgers would become a part of its core menu, which includes such favorites as the Quarter Pounder with Cheese and Big Mac.
McDonald's has tested the Angus burger for several years in more than 1,000 restaurants in Columbus, Ohio; New York; Los Angeles; and Alberquerque, N.M., but held back from introducing it nationwide to focus on its core menu and lower-priced offerings.
The company announced in April it would finally launch the Angus burger in all of its U.S. locations this year, according to the AP report.
Despite the continuing recession, spokeswoman Danya Proud said the time is right to launch the "bigger, premium" burger nationwide. "Customers are looking for great tasting burgers at a value that only McDonald's can offer," Proud said. "These premium burgers are a tremendous value compared to similar fast-casual and midscale offers."
Burgers at fast-casual competitors such as Five Guys or at sit-down chains like Chili's Grill & Bar can cost as much as $8 or more, the AP report noted.
Related News:
Restaurants Redefine to Struggle Through Recession
McCafe Push to Continue