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    Kroger to Boost Fuel Centers in Dallas Area

    DALLAS -- The Kroger Co. plans to expand its presence in the Dallas-Fort Worth metro area with a $150-million investment in new and existing stores over the next two years.

    Already the market share leader among traditional grocers in Dallas-Fort Worth, Kroger plans to open multiple fuel centers, build five new Marketplace stores, expand three locations and remodel existing properties. This initiative is expected to create more than 1,700 full- and part-time jobs.

    "Kroger is a company that is focused on smart, strategic growth and providing a highly satisfied customer shopping experience. Dallas is a market that continues to attract new residents and retailers because of its economic strength and stability," said Bill Breetz, president of Kroger Southwest.

    The company has operated in the Dallas-Fort Worth metro area since 1958.

    "In that period, we've grown our footprint to 85 stores and 43 fuel centers. We've successfully reached this point by closely monitoring the unique needs of this market and evolving to meet the requests of our customers," Breetz added.

    New 124,000-square-foot Kroger Marketplaces with fuel centers will be constructed in Forney, Bartonville, North Richland Hills, Lewisville and Granbury, Texas. They are slated to open during 2014. In addition, expansions are planned for Kroger Signature stores in Flower Mound by the end of this year, and in Irving and Rockwall during 2014.

    The Kroger Co. operates 784 convenience stores, along with 2,418 supermarkets and multidepartment stores in 31 states under two dozen banner names. Its c-store banners include Kwik Shop, Turkey Hill Minit Markets, Loaf N' Jug and Tom Thumb Food Stores.

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