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    J&H Family Stores Expands PriceAdvantage Use

    C-store chain uses software to execute its fuel pricing strategy.

    WYOMING, Mich. — J&H Family Stores implemented PriceAdvantage fuel pricing software at its 40th location.

    J&H Family Stores, a division of J&H Oil Co., utilizes PriceAdvantage to support and execute its fuel pricing strategy, including gathering and analyzing competitive pricing data; instant access to real-time volumes, margins and replacement costs; automated price changes to Gilbarco point-of-sale software and its gas price signs; and executive performance reports.

    The operator of convenience stores in western Michigan began implementing PriceAdvantage in January.

    J&H Family Stores uses the PriceAdvantage hosted, or cloud-based option, which is designed to reduce upfront hardware and software costs and increase the speed at which the software is implemented. J&H also leverages the PriceAdvantage mobile component, which allows it to make fuel pricing decisions on the go from any mobile device or tablet.

    "With PriceAdvantage, we are not pushed into a cookie-cutter approach to fuel pricing. My team can incorporate detailed business rules for each location, which support our overall pricing strategy. The tool then provides additional pricing data, which we use to validate our strategy. It simply works,” said Craig Hoppen, president of J&H Oil.

    Colorado Springs, Colo.-based PriceAdvantage is a division of Skyline Products Inc. Its other convenience store industry customers include CST Brands Inc., Rutter's Farm Stores, Flyer's Energy and The Parker Cos.

    Wyoming, Mich.-based based J&H Oil Co. is a family-owned and operated company that supplies fuels and lubricants to 100 retail sites, including its 40 J&H Family Stores locations.

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