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    Sheetz Rolls Back Pepperoni Roll Decision

    Backlash on social media prompts chain to stay local to West Virginia.

    ALTOONA, Pa. — Sheetz Inc. reversed its decision to replace a Clarksburg, W.Va., bakery with one from another state as its pepperoni roll provider following a social media outcry, reported WCHS TV.

    Director of Brand Strategy Ryan Sheetz stated Thursday that based on customer feedback, the convenience store chain's West Virginia stores will continue to offer pepperoni rolls that were produced and baked in West Virginia.

    "Currently, we have four vendor partners providing pepperoni rolls to our stores. Three of those vendor partners are West Virginia-based companies," the company stated earlier this week. "To ensure consistency throughout the company, we have identified the need for one vendor to supply this product, and that evaluation is ongoing."

    Sheetz's new plan is to have one West Virginia-based company provide service to the state's stores in order to maintain consistency. It is currently in talks with Abruzzino's Italian Bakery, Home Industry Bakery and Rogers & Mazza's Bakery, but is open to the possibility of choosing another West Virginia bakery as the provider.

    While Sheetz only plans to select one company to be its vendor, there is the possibility that other companies will provide pepperoni rolls depending on production capabilities and distribution network, according to the report.

    Altoona, Pa.-based Sheetz operates 500 convenience stores in Pennsylvania, Maryland, Virginia, Ohio, West Virginia and North Carolina.

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