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DALLAS — 7-Eleven Inc. is heating up its breakfast menu with the addition of two new Melt sandwich varieties. The Bacon, Egg and Cheese Breakfast Melt and the Maple Sausage, Bacon and Cheese Breakfast Melt are now available for a suggested retail price of $2.99 each at participating stores.
To promote the sandwiches' launch, 7-Eleven is offering a free Breakfast Melt sandwich with the purchase of any coffee from Feb. 23-26. Customers who text "Breakfast" to 711711 will receive a coupon link sent to their smartphone, with a limit of one free item per customer.
The Bacon, Egg and Cheese Breakfast Melt is made with fluffy egg and topped with thick-cut, hickory-smoked bacon, melted aged cheddar cheese and garden vegetable cream cheese, while the Maple Sausage, Bacon and Cheese Breakfast Melt is made with maple sausage and thick-cut, hickory-smoked bacon and topped with melted aged cheddar cheese. Both come on a fresh artisan ciabatta roll.
"Our goal was to create a high-quality, great-tasting, toasted breakfast sandwich that is best-in-class in the market," said Nancy Smith, senior vice president of fresh food and proprietary beverage merchandising for 7-Eleven. "Through careful selection of premium ingredients with our partners, I believe we more than achieved that goal."
All 7-Eleven Melt sandwiches can be purchased and toasted fresh at any time of day or night. They are made fresh daily at local kitchens and delivered daily to participating 7-Eleven stores.
"All-day breakfast is heating up at quick-serve restaurants," Smith said. "While some food outlets are just now realizing the importance of offering all-day breakfast, 7‑Eleven has long offered its fresh foods — and every product — morning, noon and night."