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LA CROSSE, Wis. — Kwik Trip Inc. is celebrating its 50th anniversary by giving back to customers in the form of drink discounts and a major giveaway. The company also celebrated the milestone on Friday with a visit from Wisconsin Lt. Gov. Rebecca Kleefisch to its La Crosse headquarters, according to the Austin Daily Herald.
Now through Aug. 13, Kwik Trip convenience stores are offering soda and coffee for just 50 cents.
Consumers can also enter the Kwik Trip 50th Anniversary Sweepstakes through Aug. 6 by either texting the keyword "FIFTY" to the number 75309 or by mailing a postcard with their full name, address and telephone number to 1626 Oak Street, P.O. Box 1477, La Crosse, WI 54602-1477. Winners will be selected randomly by drawing on Aug. 10.
The sweepstakes includes approximately 160 prizes, including gift and gas cards, a family getaway for four, a Wisconsin Weekend getaway for two, Bud Light and Mike's Golf prize packages, a Weber grill, a Public V7 bicycle and more. The total value of sweepstakes prizes is more than $50,000.
A complete list of sweepstakes rules is available here on the company's website.
Kwik Trip operates more than 450 c-stores and gas stations in the Midwest.