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SCHENECTADY, N.Y. -- Supermarket retailer Price Chopper, based here, partnered with 12 Sunoco gas stations in Worcester, Mass., and Putnam, Conn., to launch the Fuel AdvantEdge loyalty program, which provides discounts on gas as a reward for grocery store purchases, the company stated.
"Sunoco is pleased to offer significant gasoline discounts through our partnership with Price Chopper," Jeff Hassman, channel marketing manager for Sunoco, said in a statement. "We have customers saving thirty, forty cents -- even a dollar or more per gallon through the Fuel AdvantEdge program. It is exciting that this kind of savings opportunity is available to our customers."
Fuel AdvantEdge, a cumulative savings/reward program, gives consumers a 10-cent-per-gallon discount on gasoline purchases for every $50 grocery purchase. Consumers can accumulate discounts for a 90-day timeframe and cash in their savings for a maximum of 20 gallons, the company stated.
"What better way to reward our customers for choosing Price Chopper than by offering them great prices at the supermarket that translate to significant savings at the gas pump," Neil Golub, president and CEO of Price Chopper, said in a statement.
This is not a first for Price Chopper in the region. In October 2006, CSNews Online reported the company launched the program in partnership with 19 local Sunoco stations in the Connecticut marketplace -- Vernon, Manchester, Waterbury, Bristol, Southington, Wethersfield and Newington, Conn.
The family-owned Golub Corp. owns and operates more than 100 Price Chopper grocery stores in New York, Vermont, Pennsylvania, Massachusetts, Connecticut, and New Hampshire. Golub's approximately 22,000 associates collectively own 55 percent of the company's privately held stock.