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PowerBar, a brand from Nestle SA, introduced new PowerBar Triple Threat, a line of four new snack bars that fuel like an energy bar and taste like a candy bar. Offered in both crispy and chocolate-caramel-layered textures, each 55-gram bar is fortified with sixteen vitamins and minerals and a balance of carbohydrates, protein and fiber. Containing 220-230 calories, the bars provide 100 percent daily value of vitamins C and E and are free of trans fats. Offered in Caramel Peanut Fusion and Chocolate Caramel Fusion flavors, Triple Threat will be distributed via grocery and convenience stores, health food and drug stores and club and mass merchandise outlets with a suggested retail price of $1.49.
PowerBar, Berkeley, Calif.
(800) 587-6937; www.powerbar.com