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RIVERTON, Wyo. -- The Pit Stop Travel Centers division of Bailey Enterprises Inc. will install Wayne Ovation fuel dispensers with the inOvationTV media platform at all of its locations. This marks the first time the program has been installed in the state of Wyoming, as well as the designated marketing areas of Casper-Riverton, Wyo., and Billings, Mont.
"We are in the process of making a significant investment in the infrastructure and expansion of our operations," said Michael V. Bailey, president of Bailey Enterprises. "It's all part of our ongoing commitment to deliver best-in-class programs and services at our centers."
inOvationTV features Gas Station TV content, including ESPN, CNN, Headline News, Bloomberg TV and AccuWeather.
According to Wayne, a GE Business, the new Ovation fuel dispensers also provide comprehensive payment card industry (PCI) compliance and Europay, MasterCard and Visa (EMV) readiness.
"It's great to see the continued expansion of the inOvationTV media program into new areas of the country," said David Leider, CEO of Gas Station TV. "We have enjoyed significant growth so far this year. In addition to Montana and Wyoming, we have extended our reach into new metropolitan areas in Idaho, Indiana, Minnesota, Ohio, Tennessee and Wisconsin."
Riverton, Wyo.-based Bailey Enterprises was founded in 1961. Today, the company operates several Pit Stop Travel Centers that offer the Sinclair brand of fuel. The company also operates the Bailey Fuel Depot, a wholesale operation that supplies fuel to independent retailers.
Gas Station TV is a Destination Media Inc. company.