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    New CEO at Birds Eye Foods; Heineken's new CEO to accelerate efficency.

    US frozen vegetable company Birds Eye Foods announced Neil Harrison will join the company as chairman, president and chief executive officer.

    Harrison succeeds Dennis Mullen, who is stepping down from active management, but is making himself available as a consultant to the company.

    Harrison has over 27 years domestic and international food industry marketing, sales and finance experience. He has held increasingly senior positions with Unilever, General Foods, PepsiCo and Heinz. In 2002 he became executive vice president responsible for the $3.5 billion North America region of Heinz.

    Additionally, Heineken's new new chief executive, Jean-Francois van Boxmeer, vowed Wednesday to unpick elements of the 140-year-old Dutch brewing group's tight-knit culture to accelerate efficiency, execution and top-line growth as it was battered by dollar weakness and posted an 8.2 per cent fall in first-half net profit.

    Mapping out his priorities as he prepares to take the helm at Heineken on October 1, 2005.

    “I would like to raise the sense of urgency and energy in the execution part of the company,” he said.

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