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Sizzling Salty Snack Trends
Hot and Spicy Flavors. The full-flavored trend is particularly pertinent to the potato chip, tortilla chip, snack mix and nut segments.
Portion-control and Value Packaging. Portion control is still perceived as better snacking by health-conscious consumers. Also popular is the reverse: recognizing recession-weary consumers are seeking value, many brands are introducing larger, value-size packages. Frito-Lay increased the packaged weight of Doritos, Tostitos and Cheetos 20 percent and added a bold "20 Percent More Free" banner across the top of packages.
Reduced Sodium. Nearly 100 snack products launched between 2007 and June 2009 feature low/no/reduced sodium claims.
Natural and Organic. Most popular in the food and natural supermarket channels, savory snacks, such as organic tortilla and potato chips, are a good growth segment currently and expected to become more mainstream. Name brands from PepsiCo and Kettle Foods are performing particularly well. The subsegment is expected to continue to ride on 2009's success with double-digit growth predicted through 2012.
Whole Grain and Baked/No-fat. More than seven out of 10 women said they're interested in healthier versions of salty snacks, such as baked and whole grain snacks. Young adults aged 18-24 are also prime targets for better-for-you snacks: 75 percent of respondents aged 18-24 said they're interested in healthier versions of salty snacks.