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A new kind of water is appearing in 7-Eleven coolers nationwide.
Creative Enterprises International Inc. launched its newest product, Jana Skinny Water, in select stores of the Dallas-based chain.
The company claims the beverage will help suppress appetite, increase metabolism and block carbohydrate absorption when consumed 30 to 60 minutes before each meal.
"With the American public becoming increasingly health and weight conscious, Skinny Water fills a growing need in the marketplace," said Michael Salaman, president of Creative Enterprises. "We are extremely excited about introducing Skinny Water to today's diet-conscious consumer, and are thrilled to have entered into this tremendous partnership with 7-Eleven, and their significant market presence throughout the U.S."
7-Eleven operates or franchises roughly 5,800 stores in the United States and Canada and licenses more than 22,700 stores in 17 other countries and U.S. territories throughout the world.
Skinny Water is a combination of Jana Natural European Artesian Water and "Super CitriMax," an all-natural ingredient that enhances metabolic rates. In a series of human clinical tests performed at Georgetown University Medical Center, researchers found that drinking a bottle of Skinny Water 30 to 60 minutes before each meal resulted in an average weight-loss of 10 pounds over a period of eight weeks when combined with moderate daily exercise.
The beverage, which contains calcium, silica, potassium and other essential nutrients, is all natural, ephedra free and has no preservatives, caffeine, calories or sugar.
It is imported to North America from Croatia by Creative Enterprises International through an exclusive agreement with the Jamnica ("JANA") division of The Agrokor Group, South Eastern Europe's largest bottled water manufacturer.
Creative Enterprises plans to move forward with an aggressive marketing and promotional campaign encompassing television, radio, print media and internet advertising.