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    New Edge Networks Boosts Performance for Midwest Shell Station

    Network provides real-time access to sales information and inventory.

    VANCOUVER, Wash. -- More than 50 Shell gasoline stations in the upper Midwest now have more than V-Power for improving performance and customer experience. Walters-Dimmick Petroleum Inc., a Shell distributor with 54 convenience stores with gasoline and 21 Quick Serv Restaurants in Michigan, Indiana and Ohio, is switching to a high-speed business broadband network powered by New Edge Networks.

    The IP-based VPN, short for Internet Protocol-based virtual private network, allows WDP to increase speed of service and convenience at all its locations. The network also will provide real-time access to sales information and inventory.

    "The dial-up telephone connections we were using were expensive and could not support new online store operation systems and controls we needed in today’s business environment for speed, convenience, and efficiency," said Dale Williams, retail systems administrator for Marshall, Mich.-based WDP.

    "We want to be on the leading edge but not the bleeding edge of technology," Williams said. "We also want our systems to pay for themselves and provide fast returns on our investments."

    In addition to using the network for basic store operations such as fuel tank monitoring, WDP’s IT staff will also get new remote access capability for managing, diagnosing and troubleshooting network issues at individual stores. This saves the company time and money and provides the IT staff with more time to focus on other priorities.

    "For the equivalent monthly cost of two telephone lines and an Internet service provider we eliminated, we now have a business-class broadband network that we can use for existing and new applications," Williams said.

    WDP plans to overlay various other applications onto its high-speed broadband network. Among these are credit card processing, ATM transactions, check verifications, Internet voice calls and remote digital video monitoring.

    "Smart business leaders are using new broadband networks to gain competitive advantages at all their locations," said Dan Moffat, president and CEO of New Edge Networks. "Our largest DSL coverage plus our close working relationship with value-added resellers, like 123SECURE.NET, provide businesses unmatched value and performance."

    New Edge Networks’ DSL coverage area reaches more than 90 percent of U.S. business locations. Where DSL is not available the company can fill in other access technologies including frame relay, cable, or satellite.

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