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    NCR Begins Mobile POS Optimization Consulting Services

    Tech company aims to help retailers create better shopper experiences.

    DULUTH, Ga. -- NCR Corp. is launching a new practice, NCR Mobile POS Optimization Consulting Services, to help retailers create and implement mobile point-of-sale (POS) strategies that engage shoppers and boost business.

    As part of NCR’s Global Consulting Services team, the dedicated practice will enable the Duluth, Ga.-based technology company to share insights and best practices with retailers that are implementing mobile POS strategies.

    “There are many elements retailers need to consider when creating a mobile POS strategy that simultaneously delights customers and drives both top- and bottom-line business results,” noted Dr. Marcia Crosland, director of NCR’s retail consulting group. “We have seen that planning is critical for success, as an implementation that works for a mass merchant most likely will need to be different for a luxury retailer, a boutique or a grocery store.”

    For instance, some customers may not wish to be approached in the aisles by store employees with mobile POS tablets. In other scenarios, retailers may experience declining revenue because checking customers out on the store floor could prevent shoppers from buying impulse items, such as the candy, gum, sodas and magazines offered at traditional POS stations.

    “NCR’s practice is focused on ensuring [that] the design of the entire shopping experience is maximized through the implementation of mobile POS in order to deliver the most effective consumer experiences possible,” Crosland added. Members of the team will be available during the NRF Show next week at the Jacob K. Javits Convention Center in New York, at booth #2007.

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