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    Multi-Media Options Fuel Football Fan Frenzy

    Calls for 24/7 Media Immersion

    By Tom Ziangas, senior vice president of Nielsen Sports

    Franchise or fantasy, any time is "game on" time for fanatic football fans across America. Network. Cable. Satellite. Internet. Mobile downloads. Digital video recorders. High definition sets. Slingbox. Video games. Whether it's NFL teams battling it out from Green Bay to San Francisco Bay, or the fantasy team of one's dreams, the fan viewing experience has changed thanks to explosive growth in media options.

    The Nielsen Consumer Insight online newsletter takes a detailed review of the plethora of media alternatives to feed the need whenever, or wherever, a football fan has a hankering to view, review or construct a game --real or imagined. To read the full story, go to www.nielsen.com/consumer_insight

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