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ATLANTA -- The Procter & Gamble Co. (P&G), through its franchising subsidiary Agile Pursuits Franchising Inc., officially opened 13 Mr. Clean Car Wash and Oil Change multiplex locations in the Atlanta area yesterday. Previously, these car wash locations operated as Carnett's Car Washes.
The 13 Mr. Clean Car Washes are located in Austell, Canton, Conyers, Cumming, Gainesville, Grayson, Jonesboro, Lawrenceville, Lilburn, Marietta and Norcross, Ga., with multiple locations in some communities. Grand opening events at each of the locations are scheduled to take place between July 8, and July 12. The events will include a visit from the real Mr. Clean, and guests will be eligible to register for a chance to win a 2009 Ford Fusion throughout the month of July, according to Proctor & Gamble.
As previously reported, Agile Pursuits Franchising Inc. announced the acquisition of Carnett's Car Wash’s assets in February 2009. Carnett's is an Atlanta-based car wash chain with a national reputation for car wash excellence, P&G stated.
This recent conversion of Carnett's locations brings the total number of Mr. Clean Car Wash locations to 15, including two corporate-owned locations in Cincinnati, as well as five currently in development across the country, the company reported.
"Carnett's current customers will continue to receive the same great service they've grown accustomed to for the last 22 years, but now will be backed by the beloved Mr. Clean brand—a household name with over 50 years of heritage and trust," Bruce Arnett Sr., CEO of Mr. Clean Car Wash, said in a statement. "A cornerstone of P&G's commitment to its customers is to continually meet their needs and improve their lives. We are honored to be a part of the P&G family of companies."
Arnett Sr. and his son, Bruce Arnett Jr., launched Carnett's Car Washes in 1987. They will operate as CEO and COO, respectively, of Mr. Clean Car Wash, reporting to a board of executives and external franchising experts.
Mr. Clean Car Wash locations offer a broad range of car wash and oil change services, as well as amenities including the Mr. Clean Signature Shine interior and exterior wash package, which includes proprietary signature ingredients such as Mr. Clean Surface Protectant, Mr. Clean Wheel Guard and other exterior cleaning ingredients.
In addition, Mr. Clean's Express Detail services provide mini-details for busy consumers that like to keep their cars looking great, such as carpet shampoo or orbital-applied wax typically completed in about 30 minutes per service. While they wait, consumers can treat themselves to a variety of refreshments, catch up on current happenings on the flat-screen TVs and free Wi-Fi, or take advantage of fun activities for the kids.
Lastly, following P&G's commitment to responsibility, all Mr. Clean Car Wash locations will make the most of its natural resources by recycling and filtering the water used. Additionally, all waste water, soaps and chemicals are sent to waste water treatment facilities. This abides with the EPA's recommendation to discharge all wash water to a municipal sanitary sewer system for treatment, according to P&G.
"We're excited to have opened the Atlanta locations and are now franchising nationally," said Nathan Estruth, P&G’s vice president and board member overseeing the Mr. Clean Car Wash launch. "The combination of P&G's consumer knowledge and the Arnett's in-depth experience within the car wash industry provides a winning combination for future expansion."
As the Atlanta locations open, Mr. Clean Car Wash continues to accept franchise applications nationwide and has recently signed five new franchise agreements, including three in Atlanta, one in Charlotte, N.C., and one in Columbus, Ohio.
Mr. Clean Car Wash is targeting additional markets nationwide and has purchased sites in select cities for future franchisees to operate Mr. Clean Car Wash locations.
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