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Last year during Super Bowl XLVI, the company introduced its sixth M&M's character and 'spokescandy' Ms. Brown through another 30-second commercial that topped several "best of" lists, including YouTube's Ad Blitz, according to Mars.
"We're excited to be back on the world's biggest stage," stated Roy Benin, chief consumer officer, Mars Chocolate North America. "The introduction of Ms. Brown will be a tough act to follow, so we're planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl."
Mars plans to reveal more details regarding the new Super Bowl spot in January 2013.