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    Miller's Grand Giveaway

    Virginia customer receives $1,000 cash from c-store chain's loyalty rewards sweepstakes.

    SUFFOLK, Va. -- Miller's Neighborhood Markets last week presented $1,000 cash to Linda Santaniello, a local customer and Easy Rewards tag holder who won this quarter's National $1,000 Sweepstakes sponsored by Onsite Networks.

    Santaniello won the prize for signing up for Miller's Easy Rewards program and using her loyalty tag at her local store. Miller launched the program last September at its 37 sites and has registered more than 45,000 customer key tags since then.

    Company president Jeff Miller pointed out that the Easy Rewards program, along with the retailer's service and fresh guarantee, sets it apart from other c-stores. "Free gas, merchandise and fresh food and beverages are just a few ways we can reward our loyal customer for using our stores," Miller said.

    To date, Miller's has given away more than $70,000 in rewards to customers.

    The Easy Rewards program is powered by Outside Networks' In-Touch Loyalty Marketing System. The system, from the Norfolk, Va.-based technology supplier, uses digital audio at the pump to communicate with consumers.

    More information about the Easy Rewards program can be found at www.milleroil.com.

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