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MILWAUKEE -- Miller Brewing Co. received a 100 percent rating from the Human Rights Campaign (HRC) Foundation's Corporate Equality Index. Only 36 companies received a perfect score out of 368 companies surveyed, and Miller is one of only two food, beverage or grocery companies to receive a perfect score.
The HRC is a national organization that rates companies participating in their annual survey on how inclusive and supportive companies are to gay, lesbian, bisexual and transgender (GLBT) employees, consumers and investors. The annual survey asks questions pertaining to company policies such as: domestic partner benefits, support for GLBT employee networks, advertising to the GLBT consumers, community events and organization support.
"We are proud to receive this recognition from the HRC Foundation," said Danae Davis, Miller's director of diversity affairs. "We have worked hard to develop and create policies that are supportive to many diverse legal beer-drinking audiences and take great pride in our ability to speak directly to these groups."
Miller uses a number of its roster agencies to create specific marketing programs and advertisements for the GLBT market, all of which deliver the Miller trademark brand message of "choice."
"We commend Miller for achieving a 100 percent on the HRC Corporate Equality Index. By aligning its advertising and diversity goals, Miller is truly 'doing well', while doing good," said Daryl Herrschaft, deputy director for HRC WorkNet, the organization's workplace project.
Nationally, Miller ads will run in the June and July issues of Out, The Advocate, Genre and Instinct. Miller plans to advertise in all four publications for the remainder of the year, with different advertising executions for Miller Lite and Miller Genuine Draft. Additionally, Miller executes an aggressive local-market advertising schedule in markets including Baltimore, Chicago, Denver, Las Vegas, Los Angeles, Minneapolis/St. Paul, New York, Phoenix, San Diego, San Francisco and Seattle.