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RICHMOND, Va. -- Mid-Atlantic Convenience Stores (MACS), one of the largest consortiums of ExxonMobil retailers in the United States, unveiled its new identity-mark, a yellow-and-blue logo that features a stylish shield with a roadway that curves towards a rising sun.
"We wanted to create a memorable logomark that captures our company's core concentration -- a focus on the energy and travel segments that are at the heart of our convenience store and wholesale fuel business units," Jim Summers, MACS President and COO said in a released statement. "This is the beginning of a new campaign to build the MACS brand as we pursue rapid expansion in 2011."
Initially formed in mid-2010, MACS was created by the leading consumer-focused private equity firm in North America, Catterton Partners, to acquire convenience stores in the highly fragmented convenience store industry, according to the company.
In June 2010, MACS acquired a majority interest in Uppy's Convenience Stores Inc., and 170 convenience stores/fuel stations from ExxonMobil. Today, MACS is comprised of approximately 300 company-owned and dealer retail locations throughout Maryland and Virginia, in addition to its wholesale fuel distribution network.