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TEMPLE, Texas -- McLane Co. Inc. is offering c-stores across the continental United States its Candy Multi-Vendor End Cap program (Candy MVE).
This program is meant to provide retailers a cost-effective merchandising opportunity in the highly profitable candy segment, according to a McLane Co. release.
Impulse buying continues to represent a significant revenue source for convenience stores, with 37 percent of those sales coming from candy purchases. Research from the American Wholesaler Marketers Association indicates that proper display and bundling can increase category sales by up to 20 percent, the company noted.
McLane’s Candy MVE provides modular merchandizing solutions to accommodate the diverse needs of stores throughout the country. The program also offers convenience stores free racks and 15-percent discounts on display products.
"Many retailers don’t take full advantage of the top-performing products in the candy segment through positioning and organization," said Tony Frankenberger, vice president of merchandising at McLane. "Our Candy MVE program offers retailers a convenient and cost-effective way to place these products in key areas and drive additional revenues."
Among the programs benefits: Racks have up to a $400 value and are 100-percent funded by the manufacturer. Retailers receive a 15-percent discount on all products in the display bundle, including top sellers that retailers commonly carry.
Retailers who restock in compliance with the planograms will receive up to an additional $200/per store (per year).
The optional Theater Box Confection add-on topper contains the fastest-growing items in the industry, McLane said.
The MVE bundles are available through McLane’s proprietary Virtual Trade Show, providing retailers with convenient access to this and other special offers. Options include: front standing, side wings and an extender option for theater-box size candy, for a total of four configurations. For more information, visit www.mclaneco.com/goto/candymve.