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    McDonald's Reports Positive Results of Bottled Drink Tests

    Flavor shots and packaged beverages appeal to convenience consumers.

    Marketing Daily reported today that McDonald's is testing flavor shots and bottled drinks in two markets, hoping to excite consumers and appeal to the convenience of having resealable bottles with which to remain on the go.

    Feedback has been overwhelmingly positive during the tests, which began last year, in Kansas City and Bryan-College Station, Texas, according to the report. Among the products being tested: Dasani water, Mountain Dew, Powerade, Gatorade, Lipton Green Tea, Red Bull and Arizona bottled tea.

    But a company spokesman said no decision has yet been made on a national rollout.

    "It's up to the customer," spokesman Bill Whitman told Marketing Daily. "We don't project an end date."

    Whitman said the world's largest fast-food chain wants to become a beverage destination.

    "Anecdotally, we know our customers go to convenience stores for beverages," he said. "They go because the convenience of having a beverage in a resealable bottle is advantageous, and we appreciate that. This is an opportunity for us to provide a type of convenience."
    In addition to the new types of beverages available in bottles in those markets, where the company is advertising them via local TV, McDonald's is testing flavor shots in vanilla, berry blue, cherry and sugar-free cherry, said the report.

    Sonic Drive-In, based in Oklahoma City, has long offered a variety of beverages such as Cherry Limeades and Vanilla Cokes. It also offers flavor shots, according Marketing Daily.

    Last week, it was reported that Coca-Cola has developed a "Bev-olution" dispenser that can create as many as 50 different drinks and may arrive in U.S. fast-food chains in October.

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