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FINDLAY, Ohio -- Marathon Petroleum Co. LLC, The Armor All/STP Products Co. and Afton Chemical Corp. have agreed to introduce STP branded gasoline performance additives to the Marathon-branded retail fuel network in the Midwest and the Southeast.
The STP branded additives will be blended into all grades of Marathon gasoline. The new Marathon gasoline will offer Marathon consumers extra cleaning power and help engines run smoothly and maintain peak performance, the oil company said in a statement. The agreements enable Marathon marketers to use STP logos throughout the station to communicate the new performance attributes of their gasoline. Marathon will have exclusive use of the STP-branded gasoline additives in its marketing area. They will be introduced across the Marathon-branded network during the second half of 2006.
"We view this key strategic relationship as another example of the innovative and value-adding programs offered to our Marathon branded customers," said Mary Ellen Peters, Marathon senior vice president, marketing. "We firmly believe that featuring trusted and powerful brands like STP provides the quality and selection that are expected and valued by our customers. We will continue to develop key strategic partnerships with trusted consumer brands to deliver value, quality and innovation."
Jackson Davis, Afton's marketing director, said its company's executives, understand the pressures gasoline marketers face with today's volatile fuel costs. "By showcasing the STP brand as an integral part of their blends, those marketers can quickly communicate a compelling brand message. We believe this a significant opportunity for select marketers to bring real value back to gasoline products and increase sales."
Based in Findlay, Ohio, Marathon is the nation's fifth-largest refiner, with 974,000 barrels-per-day capacity in its seven-refinery system. The company's retail marketing system includes approximately 5,400 locations in 17 states; nearly three-quarters are Marathon-branded sites. Marathon serves the Midwest and Southeast as a petroleum products marketer with 85 light product and asphalt terminals and access to approximately 7,700 miles of pipeline.