Mac's Convenience Stores Team Up with Ontario Amber Alert

ORILLIA, Ontario -- AMBER Alerts will now appear on the LCD screens in Mac's Convenience Stores across Ontario, the company reported. Mac's partnered with the Ontario AMBER Alert program in an effort to engage the public as quickly as possible in the event of a child abduction.

"Mac's strives to be a leader in crime prevention," Sean Sportun, manager of loss prevention and security for Mac's in Central Canada said in a released statement. "Keeping children safe should be a priority. We are very excited about our new partnership with the Ontario AMBER Alert Program in achieving this goal."

To launch this new partnership between AMBER Alert and Mac's, the Ontario stores will run a public service announcement prepared by the CWTA in support of the free wireless text messaging option, according to the company.

AMBER Alert is a partnership between the Ontario Association of Broadcasters, Ontario Child Find, law enforcement agencies, the Ontario Ministry of Transportation and others. The program is facilitated by the Ontario Provincial Police and is available to all police services in Ontario.

In May of 2010 the Ontario AMBER Alert program entered into an agreement with the Canadian Wireless Telecommunications Association for the distribution of wireless AMBER Alerts across Canada.