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    Love's Unveils Employee-Driven Community Initiative

    To celebrate its 45th anniversary, the chain is providing $450 to each corporate employee to donate to a non-profit organization of their choice in greater Oklahoma City.

    OKLAHOMA CITY -- Flanked by family members and special guests, Love’s Travel Stops & Country Stores Founder and CEO Tom Love, along with his daughter Jenny Love Meyer, revealed that the chain will provide $450 to each corporate employee to donate to a nonprofit organization in the greater Oklahoma City area.

    The initiative, entitled "Making a Difference from the Heart," makes $165,000 available to nonprofit organizations in the greater Oklahoma City area at a time when they have experienced abrupt and steep declines in donations, Love said. Corporate employees will be able to donate to their gifts to the nonprofit organization of their choice.

    "In this challenging economy, it is more important than ever to show support for charitable organizations that help so many in our community," Love said in a statement. "Love’s has contributed a consistent portion of our net profit to these organizations for many years in recognition of our corporate responsibility to continually invest in our community to help others and make it better. We are fortunate to be in a financial position to continue these contributions."

    The initiative is being launched in conjunction with the Valentine’s Day holiday and the 45th anniversary of Love’s Travel Stops & Country Stores, the company stated.

    "We thought a great deal about how to appropriately mark our company’s 45th anniversary," Jenny Love Meyer, director of communications, said in a statement. "It didn’t take us long to decide it was indeed best in today’s economic climate to invest in the community that is our home. We have tremendous employees who have contributed to our success over the past 45 years, and we wanted to express our appreciation by offering them an opportunity to help others in our community who are experiencing great need these days."

    Oklahoma City Mayor Mick Cornett joined the Love family at the company’s corporate offices in north Oklahoma City to mark this gift and celebrate the anniversary.

    Speaking on behalf of the Greater Oklahoma City non-profit community, Debby Hampton, president and CEO of the Oklahoma Center for Non-Profits, said Love’s initiative is an "incredible gesture of support for the community at a very crucial time. This is a brilliant idea and I commend the Love family and its employees for putting the community interest above all else. You can be assured this tremendous initiative will certainly make a difference in the lives of many people who depend on the outstanding and compassionate services provided by non-profits across this community. The non-profit community is deeply grateful to Love’s and its employees," Hampton said.

    Founded in 1964, Love’s Travel Stops & Country Stores is headquartered in Oklahoma City, Okla., and operates more than 200 locations in over 30 U.S. states.

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