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    Lil' Drug Store Products Creates New Sales and Marketing Team

    New team focused on the convenience retailing sector.

    CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc., known for health and beauty care in the convenience, grocery, drug, and mass market retailing sectors, named a new leadership team that will spearhead implementation of an enhanced vision for the convenience retailing sector, the company reported.
    The company promoted three experienced retailing professionals to take its Convenience Division to the next level:

    -- Doug Steffen, Senior Director of National Accounts
    -- Greg Moore, Senior Director of Convenience Sales
    -- April Elsinger, Director of Convenience Marketing

    "This new leadership team reflects our dedication to the convenience industry," Paul Rossberger, vice president of convenience sales and marketing, said in a released statement. "Our new leadership team understands the uniqueness of the convenience store class of trade and is committed to further identifying and exceeding the expectations of our industry partners. We have built our strong position in the convenience retailing channel by conveniently meeting consumer's needs where they live and work."

    Steffen, Moore and Elsinger each have several years of high-profile sales and marketing expertise with Lil' Drug Store Products, and will work together to expand the company's convenience retailing leadership by broadening its array of products and services in ways that create opportunities for new, incremental sales and profitability growth for supplier and retail partners.

    As senior director of national accounts, Steffen will work to maintain and expand supply and sales/distribution relationships and develop new business strategies to advance collaboration with some of the largest convenience retailers in the U.S. Moore's emphasis as senior director of convenience sales will be to lead the regional sales force of Lil' Drug Store Products in working to optimize sales across all business lines while continuing to build long-lasting relationships with the company's customer base. And Elsinger will focus as director of convenience marketing on helping the convenience store industry adapt to the constantly changing retail environment through development of new ways to meet retailer and consumer needs.

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