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    LesserEvil Seeks Good C-Store Sales

    Snack maker signs with TNT Marketing.

    LesserEvil Brand Snack Co. has chosen convenience store broker TNT Marketing to represent its products nationally.

    In 2005, the snack food company launched its All Natural Kettle Corn line, which in less than two years became the number-one-selling popcorn line in the natural retail channel. In early 2007, LesserEvil entered the potato snack market and launched Krinkle Sticks, a new line of baked, all-natural, reduced-fat potato snacks.

    With its mission to create better-for-you gourmet snacks with real ingredients and superb taste, LesserEvil is entering the convenience channel with All Natural Kettle Corn and Krinkle Sticks. Building on its success in the natural and specialty gourmet channels, LesserEvil is now focused on bringing both snack lines to convenience store consumers who are looking for healthier choices.

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