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NEW YORK -- With three separate educational tracks focusing on Retailing, Marketing and Consumer Insights, this year's Hispanic Retail 360 Summit promises to take a true full-circle look at ideas and strategies to help retailers increase their business with the Latino market. The 2007 Hispanic Retail Summit is being held Aug. 1 through 3 at the Westin Park Central Hotel in Dallas.
Speakers from such leading retailers as Best Buy, JC Penney, ExxonMobil, Pro's Ranch Markets, Minyard Food Stores, Hy-Vee and La Curacao are among the Hispanic market experts who will share their success stories and discuss their challenges in this booming consumer market.
The Summit kicks off Aug. 1 with an optional tour of Dallas-area retailers focused on serving the Latino market, followed by two days of educational presentations, including a consumer focus group led by NBC "Today Show" food expert Phil Lempert, and keynote presentations by Latino market experts from Coca-Cola and Anheuser-Busch.
Hispanic Retail 360 Summit is the retail industry's only conference, workshop and product showcase designed to help companies maximize their business to the growing Latino consumer market in the U.S.
The Summit also includes:
-- A Marketing Track covering grassroots marketing (a Johnson & Johnson case study with Wal-Mart), direct mail/print (Latino Direct Mail Success Stories), and digital/broadcast.
-- A Retailing Track featuring sessions on grocery, convenience, consumer electronics and Internet retailing.
-- A Consumer Insights Track highlighted by ACNielsen's look into Hispanic consumers' shopping baskets, advice on how to target wealthy Hispanics, and cashing in on Hispanic holidays.
-- More product areas from food to general merchandise and topics of interest to all retail channels including department stores, mass merchandisers, supermarkets, convenience stores, drug stores and specialty retailers in consumer electronics, home improvement, apparel and more.
-- Store tour to view best practices by Dallas-area retailers who serve the Hispanic community, including Minyard's new award-winning Hispanic flagship, Carnival Store.
-- Marketing y Medios' annual presentation of its Media All-Stars awards.
A few of our confirmed speakers and presenters:
-- Kal Patel, Executive Vice President, Emerging Business and Strategy, Best Buy
-- Manny Fernandez, Manager, Multicultural Marketing, JCPenney
-- Sergio del Prado, Vice President, Sales and Marketing, Los Angeles Dodgers
-- Phil Lempert, NBC "Today Show" Food Critic & Supermarket Guru
-- Poul Heilman, Senior Vice President, Marketing & Strategic Planning, Minyards
-- Jose Espinoza, Senior Brand Manager, Hispanic Marketing, Coca-Cola
-- Mike Provenzano, President, Pro's Ranch Markets
-- Pat Hensley, Assistant Vice President of Operations, Hy-Vee Inc.
-- Tanya M. Diggs, General Manager/Director, Corporate Marketing, Information Technology Products Division, Sony Electronics
-- Jeff Symon, President, AIM -- Alternative & Innovative Marketing
-- Dror Amir, Executive Manager, La Curacao
-- Jeff Morris, President and CEO, Alon USA/Southwest Convenience Stores (7-11)
-- Chris Linsky, Vice President, Sales & Marketing, ADVO
For a complete conference schedule and more details on the exhibition and special events, please visit hispanicreteail360.com.
Attendees can register at www.hispanicretail360.com or call (516) 868-9563.