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WEST DES MOINES, Iowa -- Kum & Go Convenience Stores is asking customers to taste the difference of its coffee, now that the chain's more than 450 convenience stores have installed Java Ridge as their new premium coffee line, the company stated.
"We're very excited about being able to provide customers a better quality coffee for the same price. We know that coffee is an important part of many of our customers' daily routines, and that's why we searched for the best-tasting coffee beans to start their day off right," Greg Tornberg, vice president of fresh foods for Kum & Go, said in a statement. "We're confident that we have a coffee that's going to resonate with our customers."
The launch comes after 18 months of searching by the chain for the best tasting and highest quality coffee, according to the company. Kum & Go officials visited roasters to find a brew that would satisfy sophisticated tastes, and after testing several coffees with its customers, the company chose Java Ridge as the clear winner, according to the company.
Java Ridge is made from 100-percent, mountain-grown premium Arabica beans grown in the world's premier coffee regions and then roasted, the company stated. The line includes a variety of coffees and cappuccinos, such as medium-bodied, 100-percent Colombian caffeinated and decaffeinated, dark roast and house blend coffees. In addition, customers can purchase 12-ounce bags of ground coffee in Kum & Go stores for home brewing or to give as gifts.
Java Ridge's 100-percent Colombian blend sports the Juan Valdez logo, certifying the product to be current crop Excelso and above grade green coffee from Colombia. The Java Ridge house blend is a smooth premium blend of three Central and South American mild coffees to a medium color, while the Java Ridge dark roast uses the same blend, but is roasted darker to create a smoky flavor, the company stated.