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    Kroger Lends Support to the Salvation Army

    Bell ringers will raise funds outside the chain's stores throughout the holidays.

    CINCINNATI -- The Kroger Co., operating 780 c-stores, announced that its family of stores is again supporting The Salvation Army's annual Red Kettle campaign this holiday season.

    Funds raised through the campaign provide services in more than 5,000 communities across the country. The campaign also helps provide toys for children, coats for the homeless, food for the hungry and many other social services throughout the year. Approximately 83 cents of every dollar is used to directly assist families in need.

    In 2006, Kroger customers and associates contributed $8.1 million to The Salvation Army to fund services in their local communities, the company reported.

    "We thank Kroger and its family of stores for their continuous support of our holiday fund-raising campaign. We appreciate the generosity of Kroger's customers and associates. Funds raised will be used to serve those in need in the community where the contributions are collected," Major George Hood, National Community Relations Secretary for The Salvation Army, said in a statement.

    Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. At the end of the second quarter of fiscal 2007, the company operated (either directly or through its subsidiaries) 2,491 supermarkets and multi-department stores in 31 states under two dozen local banners. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 780 convenience stores, 406 fine jewelry stores, 664 supermarket fuel centers and 42 food processing plants.


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