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CINCINNATI -- Continuing to take part in the fight against hunger, The Kroger Co., operator of 779 c-stores, is running a two-week campaign that invites customers to support America's Second Harvest, the nation's largest domestic hunger-relief organization.
With the help of numerous vendor partners, Bringing Hope to the Table is expected to raise several million dollars in cash and food donations to assist 85 local food banks in communities where Kroger's customers and associates live and work.
Every time a customer purchases participating items in any of Kroger's family of stores from Sunday through July 28, they'll be supporting food banks in their own communities. Participating items are marked with pink Bringing Hope to the Table shelf tags.
The hunger relief campaign includes products made by Kellogg's, Keebler, Kraft, Nabisco, Coca-Cola, Nestle USA, and brands represented by Acosta Sales and Marketing. Many of Kroger's own corporate brands, including Private Selection items, are also included in the fund-raising effort, the company said.
"As one of the largest retail grocers in the country, Kroger is committed to the fight to end hunger in America," said Lynn Marmer, group vice president of corporate affairs and a member of the board of America's Second Harvest. "Bringing Hope to the Table is a great opportunity for our customers, associates and vendors to drive funds to food banks in their own communities."
In the past five years, Kroger has donated more than 135 million pounds of food and groceries, valued at more than $200 million, to food banks across the country. In addition to food, Kroger's contributions include products such as toiletries and cleaning supplies -- items families and individuals relying on food banks request most often after food. In 2006, Kroger was selected Retailer of the Year by America's Second Harvest, the fourth time in six years the company has received the award.
The America's Second Harvest Network secures and distributes more than 2 billion pounds of donated food and grocery products annually; and supports approximately 50,000 local charitable agencies operating more than 94,000 programs, including food pantries, soup kitchens, emergency shelters, after-school programs and Kids Cafes. Last year, the America's Second Harvest Network provided food assistance to more than 25 million hungry people in the U.S., including 9 million children and 3 million seniors.
Headquartered in Cincinnati, Kroger operates (either directly or through its subsidiaries) 2,458 supermarkets and multi-department stores in 31 states under two dozen local banners. Kroger also runs (either directly or through subsidiaries, franchise agreements or operating agreements) 779 convenience stores, 408 fine jewelry stores, 652 supermarket fuel centers and 42 food processing plants.