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CINCINNATI -- Just three-and-a-half years after opening its first supermarket fuel center at a City Market store in Colorado, The Kroger Co. yesterday opened its 300th gas site. The new fuel center is located at the Kroger supermarket in League City, Texas.
Kroger began selling gasoline at its supermarkets in late 1998. The company now operates supermarket fuel centers in 25 states and every retail division except Food 4 Less, which plans to open its first gas site in a few weeks. Kroger expects to have more than 350 supermarket fuel centers open by the end of fiscal 2002.
"Supermarket fuel is a natural addition to Kroger's one-stop-shopping strategy," said David B. Dillon, Kroger president and chief operating officer. "Our fuel centers offer customers unmatched convenience and value while allowing Kroger to build on many years of experience selling gas through most of our convenience stores."
The typical supermarket fuel center consists of three to seven multi- product dispensers and a small kiosk from which customers can purchase snacks, candy, cigarettes and various oil-related products. All of the fuel centers accept credit and debit cards at the pump.