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    Krispy Kreme Opens First Neighborhood Shop and Kremery

    The 1,750-square-foot store features doughnuts, coffee, espresso drinks and iced beverages.

    WINSTON-SALEM, N.C. -- Krispy Kreme Doughnuts Inc. unveiled its first Neighborhood Shop and Kremery in Knightdale, N.C.

    Located in the Shoppes at Midway Plantation, the 1,750-square-foot store features a drive-thru, and will offer the chain's doughnut varieties, signature coffees, espresso drinks and iced beverages.

    The Knightdale retail concept will also carry Krispy Kreme's brand new soft-serve menu. According to Cindy Bay, the company's senior vice president of store operations, Krispy Kreme hopes its smaller retail concept stores will allow the brand to reach out to customers and new audiences more effectively. Krispy Kreme currently operates in approximately 535 locations worldwide

    -- Nielsen Business Media

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