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    Kolkhorst Petroleum Chooses PerformanceRetail InSite

    Company to utilize software and services suite to streamline operations.

    AUSTIN, Texas -- Navasota, Texas-based Kolkhorst Petroleum Co. Inc., a multi-branded retailer and distributor serving fuel customers across Texas, has chosen PerformanceRetail's InSite software and services suite as its standard solution for store operations and merchandising management. Kolkhorst Petroleum will deploy InSite across its network of stores to manage and monitor item-level inventory, integrate store operations and centralize merchandising management.

    "We decided on PerformanceRetail's InSite solution because of its unique approach to quickly delivering value to store operations, and ultimately our bottom line," said Jim Kolkhorst, president of Kolkhorst Petroleum. "When you run several different types of business operations as we do, you constantly look for innovative ways to improve efficiencies and customer service. PerformanceRetail's InSite solution will enable us to make faster, better-informed business decisions and improve our business through technology."

    InSite automates retail functions through a modular suite of integrated merchandising, business intelligence, field operations, store operations, fuels management and retail financials applications. Offered as a hosted suite of software and services, InSite aims to enable retailers to adopt the applications they need as they need them, simplifying implementation, speeding time-to-value and reducing risk.

    "We look forward to helping Kolkhorst deliver unmatched customer value, streamlined operational efficiencies and improved overall retail performance through our suite of solutions," said Marc Hafner, president and CEO of PerformanceRetail.

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