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ELMHURST, Ill. -- KelloggsConvenience.com was recently named Best Food Website by the Web Marketing Association's 10th annual international Web Award Competition.
The Kellogg's website, launched in 2011, was developed to be an essential tool for retailers, featuring organized content, innovative communication functionalities and registered access to Grow My Store, a section offering methods for driving traffic, profit calculators, marketing tips, planograms and more. The information is intended to help retailers understand competitors and maximize their potential, according to the company.
"We are thrilled to be named Best Food Website and even more excited to know that our new site is helping retailers build their business with our trusted brands," said Kimberly Belson, senior customer marketing manager for Kellogg. The new and award-winning site, www.kelloggsconvenience.com, was developed and designed by one of Kellogg Co.'s agency partners, Miron Communications, a virtual agency specializing in strategic marketing communications.
"We are honored to accept this award and we value our partnership with the Kellogg Company and the freedom they give us to create digital communications that are recognized as best in class by our peers," stated Miron CEO Gerard Miron.