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    Joe Calloway Named AWMA Show Keynote Speaker

    Business performance coach to headline 2013 wholesaler convention.

    FAIRFAX, Va. -- Joe Calloway, a performance coach and advisor who helps great companies get even better, will be the keynote speaker at the Opening Super Session of the 2013 AWMA Show to be held March 6-8, 2013 in the Peabody Hotel, Orlando, Fla. He will speak Thursday, March 7 at 9 a.m.

    Calloway helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. He has been a business author, coach, and speaker for 30 years and his client list includes such notable international companies as Coca Cola, IBM, Saks Fifth Avenue and American Express.

    Calloway is the author of four ground-breaking business books including "Becoming a Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison," which received rave reviews from The New York Times, Publishers Weekly and many others. He is a guest lecturer at the Scarlett Leadership Institute, and has served on the faculty of the Center for Professional Development at Belmont University.

    Additionally, Calloway is a popular speaker for business meetings and events, and works with clients to help them achieve specific results and improvements in exclusive 90-day advisory programs.

    Although Calloway has been inducted into the Speakers Hall of Fame, he doesn't do traditional "speeches." Instead, he actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking.

    The American Wholesale Marketers Association (AWMA) is the only international trade organization working on behalf of convenience distributors in the United States. Its distributor members represent more than $85 billion in U.S. convenience product sales. Associate members include manufacturers, service providers, technology companies, brokers, retailers and others allied to the convenience retailing industry. In addition to convenience stores, their largest customer segment, convenience distributors also service grocery stores, drug stores, tobacco shops, mass merchants, newsstands, concession stands, gift shops, fundraising groups, restaurants, institutions and much more.

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