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Creative Enterprises International Inc. launched Jana Skinny Water, the newest water in the functional hydration category, claiming that it takes enhanced waters one step further by curbing the appetite and increasing metabolic rates. Jana Skinny Water, which is bottled in the Croatian village of Saint Jana, near the Adriatic Sea, is ephedra-free and contains no preservatives, caffeine, calories or sugar. It features hydroxycitric acid (“Super CitriMax”), plus a combination of calcium and potassium. Jana Skinny Water is available in 7-Eleven stores nationwide as of Aug. 1, for a suggested retail price of $1.59-$1.79 per half-liter liter (16.9 oz) bottle.
Creative Enterprises International Inc., Bryn Mawr, Pa.
(212) 868-JANA; www.creativepi.com