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TORONTO, Ontario -- iSign Media Solutions Inc. completed the Canada-wide installation of its Interactive Marketing Solution (IMS) 3.1 software at Mac's Convenience Stores and Couche-Tard locations , meeting its March 15 deadline.
The fully interactive digital signage network is ready to begin broadcasting at more than 1,200 Mac's and Couche-Tard stores, and will soon expand to more than 1,400 locations, according to the supplier’s announcement.
IMS gathers real-time shopper audience metrics, which allow advertisers to collect instant information on consumer preferences while delivering business intelligence and measurable redemption rates to generate ROI (return on investment) at less than the cost of traditional advertising methods, according to iSign, which signed a five-year service agreement with Alimentation Couche-Tard Inc. in January.
Following the successful installation, IMS now will be able to interact with mobile devices within 300 feet of any Mac's/Couche-Tard store, sending free, permission-based interactive advertising messages about relevant and timely store products and promotions via Bluetooth and eventually Wi-Fi technology. Canadian Olympic gold medalist and skicross champion Ashleigh McIvor will serve as ambassador for iSign's mobile advertising solution and the "Mac's Goes Mobile" launch.
"Until now, iSign's IMS solution within Mac's/Couche-Tard's has been 'discovering' -- or locating nearby mobile devices via Bluetooth and interacting with more than 812,900 mobile phones per day. But learning customers' habits, needs and shopping desires is only part of what our technology can do," said iSign CEO Alex Romanov. "Once advertising content is delivered through our solution, it can be used to its full potential, helping Mac's/Couche-Tard stores engage with and draw in more consumers who are nearby and primed and ready to purchase. With access to confirmed shopper data and analytics, iSign will help Mac's/Couche-Tard and other advertisers paint the most accurate picture of shoppers to date."