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ISRAEL -- Paz Group's Yellow convenience store chain launched a series of to-go products under the brand "Yellow Fun to Go," including yogurt drinks, ice cream drinks with crunchy additions, fruit smoothies, sliced fruit in three sizes and a variety of nuts and seeds, YnetNews.com reported.
The introduction will be accompanied by a television campaign, billboards and outdoor screens, according to the report.
"Yellow continues to be one of the group's most important growth engines," Paz Group CEO Yona Fogel said in the report. "We continue to lead the convenience market by expanding the variety of products and providing comprehensive solutions for the public of drivers and consumers in Israel."
Designer Baruch Naeh designed the packages, focusing on minimalist design and a sense of humor, speaking to the consumer at eye level, the report stated.
Paz Group's gas station chain includes 270 locations and 215 chain stores, and 21 new stores were opened last year, the Web site reported.
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