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CLARKSVILLE, Tenn. -- Hi Road, Beach Oil Co’s new store concept, serves customers a smile from the moment they walk in. The Hi Road logo features a swoop resembling a smiling mouth. Creative, bubble-like graphics give the store a slightly whimsical feel. The “Hi” section of the logo is emphasized through wordplay on signage that invites customers to “hidrate” at the fountain area or pick up a thirst-quenching beverage. Playful photos also contribute to the cheery, casual atmosphere.
For more Store Design Contest coverage, check out the September and October issues of Convenience Store News.