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SAN ANTONIO — VP Racing Fuels Inc. launched a major initiative to help retailers tackle the issues of EMV (Europay, MasterCard and Visa) requirements and payment card industry (PCI) compliance.
The San Antonio-based fuel supplier created a new website providing EMV information and teamed up with its preferred lender, Allied Brand Services (ABS), to negotiate preferred pricing with major equipment manufacturers on a broad range of EMV-complaint equipment.
“Most recently, store owners have become increasingly concerned about EMV compliance,” said Alan Cerwick, president of VP Racing. “In response, VP has created a new website — EMVsolved.com. It’s designed to provide store owners with comprehensive information about EMV and PCI compliance and includes several videos produced by ABS that explain these issues and the options available to petroleum retailers.”
According to VP Racing, ABS has negotiated preferred pricing with several major equipment manufacturers on a broad range of equipment that is EMV-compliant. This includes state-of-the-art point-of-sale equipment from NCR and VeriFone, as well as new fuel dispensers from Gilbarco Veeder-Root and Wayne Fueling Systems.
The preferred pricing rates will be available for those gas stations and convenience stores that are being branded VP Racing Fuels. Also available to VP’s retail partners will be the ability to finance up to 100 percent of the cost for reimaging, signage and point-of-sale systems.
VP Racing’s new effort is part of a bigger plan to assist c-store owners and distributors who are facing shrinking margins and growing competition, while handling EMV and PCI compliance.
“Given the state of the petroleum retailing industry today, being tied to a major brand is no guarantee of success; more like a noose that keeps tightening,” Cerwick said. “VP is truly in a unique position to address all of the constraints levied on petroleum retailers by major brands.”
On Oct. 1, c-store retailers need to upgrade their point-of-sale equipment to EMV-capable devices to avoid being held responsible for fraudulent in-store transactions. At the forecourt, pumps need to be upgraded to EMV-compliant systems by Oct. 1, 2017 in order for retailers to avoid the same potential fate.