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SANTA ROSA, Calif. - Redwood Oil Co. has launched a new digital and mobile marketing strategy at its Redwood Market stores. The company partnered with OpenStore by GasBuddy to introduce a branded mobile app, individual store web pages, mobile coupons and a social media presence on Facebook and Twitter.
“We are very excited to be partnering with OpenStore in the redesign of our website and the launch of our new mobile app,” said Julie Van Alyea, Redwood Oil's president. “This opportunity will give us the ability to connect with our consumers in a new way, as well as to better understand their changing needs into the future. The Redwood Market app will enhance our commitment to convenience and consumer loyalty, positioning us as a market leader in convenience retailing.”
Van Alyea added that the new mobile strategy is also a great way to promote its Aztec Grill and Krispy's Chicken prepared food offerings.
“We are thrilled to collaborate with Redwood Market and look forward to the possibilities that digital marketing strategies will provide them,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey solution that will support Redwood Market's strategies to reach their customers with targeted marketing and powerful messaging.”
Gaithersburg, Md.-based OpenStore by GasBuddy provides technology and marketing solutions utilized by several convenience store operators.
Santa Rosa-based Redwood Oil Co. operates 22 northern California convenience stores under the Redwood Market and Chevron brand names.