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WINSTON-SALEM, N.C. — Quality Oil Co. LLC inked a technology partnership with ZipLine whereby the convenience store retailer will roll out a consumer ACH/debit card.
According to the companies, the agreement calls for Quality Oil to use the ZipLine platform as the merchant transaction system for the Quality Oil-branded Super Saver consumer card.
Quality Oil customers will receive an instant rollback at the pump when using the card, which behaves like a standard bank-issued PIN debit card — debiting from the consumer’s bank account via ACH, but without costly discount or interchange fees to the merchant.
"In conjunction with ZipLine, Quality Oil Co. has created a dynamic platform with the Quality Super Saver card to reward our customers,” said Andy Sayles, senior vice president of Quality Oil. “ZipLine’s technology provides an avenue for our Quality Mart and Quality Plus brands to deliver a personalized experience for our customers and to engage with them even when they are not physically at our property.”
The ZipLine platform offers other features, including a consumer enrollment portal, point-of-sale interface, billing system, merchant reporting, mobile payment, marketing, loyalty and customer support.
"We are very excited to be working with the Quality Oil team,” said Steve Goodrich, president and CEO of ZipLine. “They are an engaged and talented group that understands the value of consumer engagement. This will translate into another extremely successful program that will benefit consumers.”
ZipLine, formerly National Payment Card Association, provides low-cost, merchant-friendly data solutions and services.
Winston-Salem-based Quality Oil was founded in 1929. It primarily operates convenience stores and gas stations under the Quality Mart and Quality Plus brand names. In additional to c-stores, it also operates hotels and offers services in heating and air conditioner repair and installation, home heating oil and propane delivery.