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SAN ANTONIO — Corner Store partnered with Eckrich, maker of naturally hardwood smoked sausage and savory deli meats, to provide three grand-prize winners a VIP experience at a recent NASCAR race in Fort Worth, Texas. The prize included a behind-the-scenes look at the Richard Petty Motorsports race team on race day and Petty-branded race gear.
The mobile promotion invited race fans to "feed their need for speed" and meet "The King" Richard Petty, a NASCAR Hall of Fame driver and co-owner of Richard Petty Motorsports.
Customers everywhere had the opportunity to download the Corner Store mobile app on their mobile device and receive a coupon for a free roller grill item, while those in the Dallas region could also text to win the grand prize.
"This was a successful partnership with Corner Store," stated Charles Gitkin, senior vice president, marketing, Smithfield Foods. "Our relationship with Richard Petty and Richard Petty Motorsports allowed the grand-prize winners to enjoy a once-in-a-lifetime experience at the track. We look forward to more promotions with the race team that allows more fans to win these unique prizes."
Smithfield-owned Eckrich is currently in its third year of sponsoring Richard Petty Motorsports and the No. 43 team driven by Aric Almirola. The sponsorship includes numerous promotions across the United States.