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    7-Eleven Chooses New Agency for Digital Strategy

    The first campaign will roll out this spring.

    DALLAS — 7-Eleven Inc. tapped T3 as its new digital agency of record. The two began working together in 2012 on the retailer's mobile app.

    "T3 has impressed us with its commitment to drive innovation," said Laura Gordon, 7-Eleven's vice president of marketing. "The people at T3 take a fresh, creative approach to their work and are not afraid to push the limits."

    T3's new work on 7-Eleven's digital strategy will begin immediately, with the first campaign rolling out in the spring.

    "7-Eleven has been a great partner during the past few years we have worked with the company," said Ben Gaddis, chief innovation officer at T3. "They consistently have been open to innovation and experimentation to further enhance their customers' experience. Together, we are going to leverage digital, mobile and social to further 7-Eleven's position as the world's top convenience-retail brand."

    Dallas-based 7‑Eleven Inc. operates, franchises or licenses more than 10,400 7‑Eleven stores in North America. Globally, more than 54,600 7‑Eleven stores operate in 16 countries.

    T3 is based in Austin, Texas, with offices in New York and San Francisco.

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