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NATIONAL REPORT — While it's important for convenience store retailers to market themselves, new products, services, promotions and other initiatives by c-store suppliers are a major part of capturing consumer interest. Convenience Store News will regularly highlight such efforts in this roundup.
Here are the latest supplier spotlights:
The Coca-Cola Co.
Mello Yello soda labels have a new signature camouflage pattern designed by Realtree Outdoors as part of the "This is MY World" campaign. Consumers who love the outdoors are encouraged to enjoy their favorite pastimes with a refreshing Mello Yello.
"Our fans are passionate people, from their loyalty to the smooth citrus taste of Mello Yello and 300 mph of drag racing to the gritty adventures of the outdoors," said Bobby Oliver, director, sparkling citrus brands. "This fall, we're bringing Realtree's camouflage revolution directly to Mello Yello packaging for the perfect partnership between two lifestyle brands."
The "This is MY World" campaign includes out-of-home advertising featuring David Blanton, the host of Realtree Outdoors and other outdoor lifestyle movements. The promotion will be supported with additional out-of-home, radio and in-store point-of-sale in select markets between Aug. 3 and Dec. 31.
The Realtree signature camo pattern will appear on Mello Yello and Mello Yello Zero 20-ounce bottles, and 16-ounce and 12-ounce cans in 12-packs. The limited-edition packaging will be available in retail outlets nationwide through December.
Retail services provider GSP plans to add major improvements to Great Big Pictures (GBP), the Madison, Wis.-based large-format graphics production lab it acquired in May.
These improvements include:
- Expanded warehouse and fulfillment facilities to support complex, multi-store distribution requirements
- Installation of specialized racking for storage of permanent retail graphics and store fixtures
- Increased staffing in customer service, design and fulfillment
"The improvements provide a springboard for the rapid growth we've already experienced in 2015, as well as for organic growth that continues as word spreads about our merger," stated GSP CEO Geoff Neuhoff. "We are able to use GBP's ideal Midwest location, talented staff and expanded facility to provide faster turnaround and reduced transit costs to customers in the area."
Subway named Manitowoc Foodservice as Vendor of the Year during its recent 50th Anniversary Convention in Las Vegas.
The award was given in recognition for the hard work and dedication of the Manitowoc Foodservice brands, Manitowoc Ice and Merrychef, as a truly global supplier that supports an ongoing relationship with Subway through innovation, enhanced operations and customer service, according to the announcement.
"Manitowoc as a company comes to us with innovations on a regular basis to see if they fit our needs and if it is something that would really benefit the Subway brand," said Frank Buffone, senior manager of Subway Operations. "It's great having a supplier that really makes the Subway brand better. They bring innovation to the Subway brand that puts us in a better place than we were before they joined the team."
Manitowoc cited the Merrychef eikon high-speed oven as an example of its approach to doing business. By speaking with and listening to customers, the company took the feedback and developed the Merrychef oven to exceed their expectations in performance, maintenance and ease-of-use, the company said.
Other innovations the company has implemented include touchscreen technology and energy-efficient equipment.
"We ask questions like what is the total cost of ownership? How to make products more water conserving, energy efficient, easier to clean and easier to support?" said Manitowoc Chairman and CEO Glen Tellock.