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OKLAHOMA CITY — 7-Eleven stores in Oklahoma are expanding to add more food and drink offerings to the mix.
The first of the larger-format stores debuted last week and the operator, 7-Eleven Stores of Oklahoma, has three additional new format stores under construction.
According to The Oklahoman, the convenience store is the first from the company to feature a kitchen. The location now offers more breakfast items, as well as menu items like pizza and chicken bites.
In addition, the c-store has softer lighting, patio seating and an expanded selection of coffee, Icy Drinks and frozen yogurt.
"We don't have everything made-to-order yet, but that's the direction the market is going," said Jim Brown, president of 7-Eleven Stores of Oklahoma.
Changes were also made to the forecourt. The new 7-Eleven stores will sell diesel fuel, something not carried at its other stores.
According to the report, the Oklahoma City-based company plans to roll out as many as 15 of the expanded convenience stores in the metropolitan market. Some of the new stores will replace existing locations; others will be an expansion for the brand, which has about 110 stores in central Oklahoma.
The new format stores are the product of a few years of planning and extensive market research, Brown told the news outlet.
"It has been a process of finding out about what our customers like about us and building on that," he said.
The first store is a prototype, and the company is still in the process of fine-tuning the concept, Brown added. "The opening of the first store is only the beginning, not the end."
7-Eleven Stores of Oklahoma is not affiliated with 7-Eleven locations outside of Oklahoma.