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CHICAGO — Speedway LLC was named one of America's Checkout Charity Champions in a benchmark study conducted by Cause Marketing Forum Inc. The Enon, Ohio-based division of Marathon Petroleum Corp. placed among the top 10 of 77 campaigns that generated more than $388 million in revenue for charity in 2014.
The study identified the 77 campaigns that raised at least $1 million by asking consumers to make a gift, round up their sale, contribute their change or feature their names on displayed pin-ups.
"At cash registers and online, companies and consumers are banding together to raise tremendous amounts of money for good causes," said David Hessekiel, president of the Cause Marketing Forum. "We're especially excited to see 10 players joining the elite million dollar-plus club of Checkout Charity Champions."
At No. 9 on the list, Speedway raised $7.8 million for Children's Miracle Network Hospitals during its 2014 fundraising campaign, which was first held in 1991. This is up from the $6.3 million it raised in 2012. Speedway has raised a total of $68 million over the lifetime of its annual campaign.
"We expect companies will raise significantly more in the next couple of years by better integrating technology, deepening employee engagement and working more closely with nonprofit partners," Hessekiel said.
Other top Charity Champions for 2014 included Walmart/Sam's Club, McDonald's and Yum! Brands.