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    How Do You Brand Your Foodservice Business?

    Branding programs is critical if operators want to differentiate themselves.

    Branding foodservice programs is critical if operators want to differentiate themselves from the competition and elevate their offering beyond the generic. Branding builds awareness and credibility, gives your offering an identity and educates the consumer about who you are and what you stand for.

    There are two main ways to brand foodservice programs: leverage well-known recognized national consumer packaged goods brands and quick-service restaurant brands, or develop your own proprietary brand.

    Branding creates customer loyalty as long as the brand truly resonates with the consumer and the offering is actually unique and differentiated. Branding also must be supported with a quality offering.

    Foodservice 101: The Basics
    Foodservice 201: Intermediate Insights
    Foodservice 301: Advanced Approaches

    Our How To Crew
    Jack W. Cushman,
    Nice N Easy Grocery Shoppes
      Dean Dirks,
    b2b Solutions
      Eric Giandelone,
    Mintel Foodservice

    Burke Hodge,
    The Coffee Consultants
      Kane Kulas,
    CSM Bakery Products
      Michael Lawshe,
    Paragon Solutions

    Larry Miller,
    Miller Management & Consulting Services
      Maurice Minno,
    MPM Group
      Paul Pierce,
    7-Eleven Inc. (formerly)

    Tim Powell,
      Chad Prast,
    VPS Convenience Store Group
      Bonnie Riggs,
    The NPD Group

    Jennifer Vespole,
    Quick Chek Corp.

    CSNews’ How To Do World-Class Foodservice report is researched and written by Maureen Azzato, a freelance content developer and editor with more than 20 years of business publishing experience, with a primary focus on foodservice and retailing. Previously she was the founding publisher and editorial director of On-the-Go Foodservice, a publication for cross-channel retail foodservice executives, and publisher and editorial director of Convenience Store News, where she worked for 17 years.

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